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Project: Pants of Chance
Client: Lee Jeans

Description: Win a ton of wonderful (or weird) prizes in this slot machine styled, instant win game for Lee Jeans. When this game was launched (as Buddy Lee's Pants of Chance), it was an instant viral hit. The three-month promotion resulted in over 100,000 registered players, a 57% opt-in rate, over 400,000 referral emails and a 62% repeat rate for registered users.